dmap NEK

The Digital Marketing Assessment Project helps businesses in Vermont’s Northeast Kingdom improve their ability to use digital marketing to reach new customers and grow. The program is administered by the Northern Forest Center in partnership with the Northeast Kingdom Collaborative and NCIC. Funding was made possible in part with a Rural Business Development Grant from USDA Rural Development.

What services are included?

The Project provides low-cost assessments and consultation with a professional design and marketing firm to help the business identify and prioritize ways to improve their websites and digital marketing efforts. Your assessment will include:

An initial phone introduction with a marketing professional;
An online questionnaire to inform an assessment of your current digital marketing;
Review of your current digital marketing by a marketing professional;
A 1-2 hour on-site consultation at your business to review the assessment, discuss recommendations, and help you prioritize your digital marketing efforts; and
A brief written report outlining findings, recommendations and priorities

Who is eligible?

A business is eligible for the program if it:

Has fewer than 20 employees and less than $1 million in gross revenues; and 
Is majority-owned by U.S. citizens or legal residents
Is located in Caledonia, Essex, and Orleans counties; and
Is in the farm and food, arts, or recreation sectors.

Why farm and food, arts, and recreation?

The Project is designed to implement the recommendations of the recent Northeast Kingdom Collaborative Tri-Sector Task Force which identified—among other strategies—that effective regional development and marketing of these sectors is essential if these sectors are to fulfill their promise as business and community development anchors in the region.

Who will provide the services?

The Northern Forest Center has contracted with Flek, Inc., a St. Johnsbury-based design and marketing firm, to provide businesses with digital marketing assessments and make recommendations for improving their online marketing efforts.

What does it cost?

Participating businesses are asked to pay $50, which is less than 15% of the market value of the services being provided. Businesses interested in further work on their digital marketing can access additional cost share through NCIC’s Cost Sharing Professional Services Program

How do I apply?

A basic application can be completed online at:

Who can I contact with questions?

Please get in touch with This email address is being protected from spambots. You need JavaScript enabled to view it. at the Northern Forest Center. 

Northern Forest Center is an Equal Opportunity Employer