Defining the target adopters of modern wood heat
- Category: Automated Wood Heat
Our market survey has helped us understand who is currently switching to modern wood heat, and why, and has also pointed out who future adopters might be. What’s more important than the name are the values that are driving people: a passion for supporting local, concern for the environment, and wanting to feel good about how we heat our homes and businesses.
The Center looks forward to working with all of our partners to hone the message about local, renewable wood heat so that we can help people understand why it’s such a positive heating choice in the Northeast: good for the local economy, good for the environment, clean and renewable.