The regional wood heat marketing consortium has chosen marketing firm Matter to expand the scope of the Feel Good Heat campaign. The campaign will invest $400,000 in a 2-year effort to build public support for a broad range of wood heating options and increase use of Northern Forest wood pellets and chips in lieu of imported fossil fuels.
Using wood for heating fuel supports the region's forest economy and reduces its carbon footprint. To advance both those priorities, the campaign aims for a 50% increase in low-grade wood used for heat, a gain of 900,000 tons over 2018 levels.
The Center coordinates the campaign, which will include new digital assets, helpful tools, and increased information for consumers. It is funded through the Future Forest Economy initiative— coordinated by the US Department of Economic Development, the Center and the US Endowment for Forestry & Communities — to diversify markets for wood and wood products from the Northern Forest region.