Tourism
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Mountain bikers from all over New England have been busy visiting Borderlands destinations this summer!
Eighty riders attended the fourth “Tour de Borderlands” event at the Mahoosuc Pathways trails in Bethel, Maine. The event was co-sponsored by the Bicycle Coalition of Maine and held at the Bethel Village Trails hub, The Bethel Inn Resort. It featured group rides, clinics, and service and demo bikes from the Green Machine Bike Shop.
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Attracting visitors and new residents is a continual challenge for rural regions like the NEK. Locals know the Kingdom as a vibrant and fun place, but visitors are often not aware of the wide range of amenities that make it destination-worthy. The getNEKedVT campaign is designed to introduce people to the region by creating social media buzz and driving visitation of NEK businesses and events through fun and engaging social media, self-guided tours, prizes and more.
"We'd like to welcome visitors through a light-hearted approach to the spirit of what they'll find here, and we hope they'll explore and stay," said Anna Rubin, director of external relations with the Fairbanks Museum and Planetarium.
The campaign brings the fun with its name — getNEKedVT — and a striking cow-king-moose logo. It offers a series of self-guided [NEKed] tours and challenges to get people engaged with the many unique regional destination experiences available to visitors. These tours include culture and arts, music, craft breweries, and athletic events. Each tour uses offers prizes like getNEKed t-shirts and sticker packs to people who complete them and document their travels in on social media. If this sounds like fun, you can begin planning your own NEK tour here!
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Mountain bike areas spanning 2 countries, 3 states and 7 locations have joined together as The Borderlands to promote the Northeast’s most exciting and diverse mountain biking terrain. 
They offer with eye-popping scenery and laid-back host communities that offer plenty of craft breweries, farm stands, good food and local flavor.
The seven mountain bike organizations in and around northern New Hampshire are committed to creating and promoting high-quality riding experiences for both residents and visitors.
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