Attracting visitors and new residents is a continual challenge for rural regions like the NEK. Locals know the Kingdom as a vibrant and fun place, but visitors are often not aware of the wide range of amenities that make it destination-worthy. The getNEKedVT campaign is designed to introduce people to the region by creating social media buzz and driving visitation of NEK businesses and events through fun and engaging social media, self-guided tours, prizes and more.
"We'd like to welcome visitors through a light-hearted approach to the spirit of what they'll find here, and we hope they'll explore and stay," said Anna Rubin, director of external relations with the Fairbanks Museum and Planetarium.
The campaign brings the fun with its name — getNEKedVT — and a striking cow-king-moose logo. It offers a series of self-guided [NEKed] tours and challenges to get people engaged with the many unique regional destination experiences available to visitors. These tours include culture and arts, music, craft breweries, and athletic events. Each tour uses offers prizes like getNEKed t-shirts and sticker packs to people who complete them and document their travels in on social media. If this sounds like fun, you can begin planning your own NEK tour here!
"The work the Northern Forest Center is doing to help pull together our region and align organizations with a common goal is inspiring and exciting to be part of," said Gene Devlin, managing partner with Quimby Country Cottages.
The tourism partnership is working with Adjust Communications, a marketing firm out of Morrisville, Vermont. Throughout the campaign— projected to last through mid-2020 — the marketing partnership will track marketing reach and impact, adjusting the campaign as it progresses. The long-term goal is to develop a sustainable financial model for the partnership to provide destination management and marketing for the region.
The Center’s work with the NEK regional tourism partnership is funded by the United States Department of Agriculture - Rural Development, Northern Regional Border Commission, Economic Development Administration, and the Vermont Community Foundation.