The getNEKedVT campaign is drawing attention to the Northeast Kingdom of Vermont with its regional discovery marketing campaign. The collaborative project, managed by the Northern Forest Center, invites locals and visitors to explore the region’s communities and landmarks, and to set out on adventures ranging from rock climbing to music festivals, galleries viewing to brewery tours, wildlife watching to ice cream eating. Its name has some fun with the way locals and visitors abbreviate the region’s moniker.
Launched in June, the getNEKedVT digital campaign has drawn more than 6,000 visitors to its website and reached well over 300,000 people through content on Instagram and Facebook.
“We’re getting very positive feedback from partners in the project and some of the destinations and events the campaign has featured,” said Joe Short, vice president of the Northern Forest Center. “Especially now, in the shoulder season between leaf peeping and winter sports season, it is important for visitors to know there are a wide range of activities schedule and fun things to do.”
Gene Devlin, managing partner of Quimby Country Cottages said, "The work the Northern Forest Center is doing to help pull together our region and align organizations with a common goal is inspiring and exciting to be part of.”
The campaign is informed by multiple chambers of commerce in the Northeast Kingdom, along with other business and nonprofit partners, helping create a regional marketing brand that will benefit all participants. The group is working to develop a sustainable financial model to provide ongoing destination management and marketing for the region.
To complement the digital marketing effort, the Center is offering professional training to 30 small businesses in the region to help them improve the reach and sophistication of their digital marketing. A USDA Rural Business Development Grant is funding this technical training.
The Center’s work with the NEK regional tourism partnership is funded by the United States Department of Agriculture - Rural Development, Northern Regional Border Commission, Economic Development Administration, and the Vermont Community Foundation.