Despite Warm Winter, Modern Wood Heat Stays Top of Mind

The Feel Good Heat campaign works to build consumer awareness and demand for modern wood heat as an alternative to fuel oil and propane; a strategy that saves money, reduces climate impacts, and provides an important market for wood residuals.

Since the latest phase of the campaign launched in June 2022, its educational materials and ads have appeared more than 14.1 million times across Google, YouTube, and other websites. Over 71,000 visitors have used FeelGoodHeat.org to learn more, and over 600 have connected to boiler and fuel distributors. The campaign is cultivating a growing awareness and appetite for this renewable, local, fossil fuel alternative.