Marketing Vermont’s Northeast Kingdom

Enhancing the getNEKedVT campaign with highlighted destination areas in the Kingdom.

This summer, communities in the Northeast Kingdom – locally known as the NEK – are encouraging visitors to getNEKed and experience the raw, authentic nature of the region and its attractions.

The enhanced marketing initiative is part of the #getNEKedVT campaign, which the Center has facilitated since 2018, working with a regional group of Chambers of Commerce and non-profits focused on tourism in the Kingdom. This initiative also intersects with the Center’s Rural Tourism Academy work, and allows partners to use the overarching, regional marketing resource to elevate the attractions in their communities.

Map showing three new destination areas in northeastern Vermont. — Three new destination areas highlight the unique aspects and attractions of Vermont’s Northeast Kingdom.

The Northeast Kingdom represents more than 2,000 square miles of Vermont and is home to some of the state’s most scenic and undisturbed locations. Bordered by Canada and northern New Hampshire, the Kingdom is a hub for outdoor recreation, arts and culture, and delicious local food options.

People interested in adventuring in Vermont now have three destination areas within the Kingdom to choose from: Eastern Trek, Farm & Field, and Mountain & Lake Getaway. The getNEKedVT campaign’s newest phase introduced the different destination areas to help visitors plan their trip or a multi-day excursion across its entirety.

Curated Lists Give Visitors Fresh Ideas

In addition to the new destination areas, the updated getNEKedVT.com website includes updated seasonal adventures. The NEKed Journal houses more detailed content and holiday weekend itineraries.

Throughout the summer, the campaign will be running social media ads and ongoing promotion of partner updates, regional events, and local businesses. These efforts will drive traffic to partner sites and northeastkingdom.com with the ultimate goal to increase the number of visitors to the area.

Curated lists and thematic tours attract visitors to local businesses in the area such as the NEKed Ice Cream Tour.

New Videos Feature Each Region

The first video tour features the Farm & Field destination area, with the next two area videos slated for the end of July.

Newport, Vermont, is one of the northern most vacation destinations in Vermont and home to the only lake in New England that shares a shoreline with Canada. It is part of the Mountain and Lake Getaway region.

Rick Ufford-Chase, Director of Newport City Downtown Development and manager of DiscoverNewportVT.com, mentioned he’s thrilled to become more involved in the collaborative promotional effort to lift up the Northeast Kingdom.

“It is tough for Newport City Downtown Development to reach beyond our local community in our promotional efforts, and we’re pleased to be a part of an effort that attracts visitors from farther away to make a visit to the region for three to seven days,” Ufford-Chase said. “Newport stands to benefit a great deal as regional visitors discover the opportunities afforded by Lake Memphremagog, the Newport Waterfront Recreation Path, and our downtown businesses and restaurants.”

Staff Contact

photo of Kelsey Seeker

Kelsey Seeker

Marketing Director

Email

Evan Oleson staff photo

Evan Oleson

Railroad Street Redevelopment Manager

Email

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