Lancaster’s got a new look. Amid a flurry of new business activity and renovations on Main Street, launching a new visual identity is timely, aligning perceptions of Lancaster with what residents already know: Lancaster is a great place to live.

“Lancaster’s identity is evolving but our core values are still the same,” said Town Manager Ben Gaetjens-Oleson. “The way we talk about the town now reflects what we all know to be true – Lancaster is a family-focused community with thriving local businesses and strong schools. This new brand helps us communicate to like-minded people who want to be a part of a community like this.”

The Center began working with the town more than two years ago and used a process that included conversations with longtime residents, employers, and visitors to update the logo and create an overall brand to showcase Lancaster. The selectboard approved the new branding, which the Lancaster Community Marketing Committee officially adopted, setting up the new brand to become a part of Lancaster’s story and identity.

The goal is to tell the story of this community, its people, and the opportunities afforded here to attract new residents, businesses, and visitors to Lancaster. The logo does not replace the town’s official seal but has been incorporated into town assets, new town welcome signs, and an upcoming, updated town website that will continue to serve its governmental service role while also showcasing Lancaster’s beautiful landscape and community.

Lancaster is ideally positioned with strong local schools and proximity to exceptional hospitals. What makes it truly special is how it continues to serve as a regional service hub, and residents enjoy living close to the land, enjoying the rural life and all it has to offer.

The Lancaster Marketing Committee wants to show Lancaster as a family-focused community with a picturesque New England downtown, surrounded by the beauty of Northern New Hampshire’s farms, forests, rivers, and mountains.

“A new website, four new town signs, and toolkits will help the Town, local businesses, and everyone who calls Lancaster home tell others what a great place this is to visit and live,” said Lancaster Marketing Committee member Kendra Bell. “Attracting young residents – both those that grew up here and those new to the area – ensures that Lancaster continues as a hub for having a life as you make it.”

Member of the Lancaster Community Marketing Committee convened by the Center include Deb Allen of Debbie’s Data Services, Kendra Bell of Cohos Advisors, Lise Howson of Coos Economic Development Corporation, Sharon Kopp of PAK Solutions, and Bill Rugh of William Rugh Gallery.

Community members or residents interested in purchasing t-shirts, grabbing some free stickers or using the new brand can visit William Rugh Gallery or Black Line Printing. In addition to new welcome signs, the Town of Lancaster also placed updated banners on Main Street light poles.

This initiative is supported by a Rural Business Development Grant from the US Department of Agriculture.