Regional marketing initiative finds a new home.

Since 2019, the Center has facilitated and managed the getNEKedVT regional marketing campaign in partnership with chambers of commerce and non-profit organizations located throughout Vermont’s Caledonia, Essex, and Orleans counties – a region known as the Northeast Kingdom (NEK). The program provides a collective destination marketing tool to assist NEK communities in leveraging recreation and tourism as an economic development strategy.

Since its inception, the campaign has engaged and promoted the NEK to nearly 2 million people through its newsletter, social media, and promotional campaigns.

“We convened the original partners and raised the funds to create a collaborative marketing effort, with the intention that an NEK-based organization would eventually take the reins,” said Center Vice President Joe Short. In September, the Northeast Kingdom Chamber of Commerce began managing the campaign under the leadership of Executive Director Loralee Tester.