Riders can now support the initiative with swag delivered directly to their door

The Ride With Gratitude initiative launched a new online store to help make the movement’s mission and merchandise available to mountain bikers across the country.

Building upon classic styles that have been in rotation since the initiative’s inception, such as hats and t-shirts, the shop now incorporates new products, like hoodies and sweatpants, and a t-shirt with the logo in French

Sales will go directly to supporting the initiative’s maintenance costs and outreach efforts. Using the new platform, users can choose a variety of products and colors, and have the products shipped directly to their door.

“The best thing about the ride with gratitude campaign is that it was created by riders for riders,” said Outdoor Recreation Manager Joe Fox. “It’s something that we should all take a lot of pride in: working hard to be good representatives for the sport of mountain biking to other trail users and land managers.”

“Now folks can wear that pride and represent the movement wherever they may go, helping to elevate the reach of the campaign to a larger audience,” said Fox.

Explore the store and learn more about the campaign.