Ride with Gratitude Campaign Launches New Video Series
Meet four mountain bikers who are living out the shared code of ethics on and off the trail.
What do a professional mountain biker, a biking coach, trail builder, and photographer have in common when they hit the trail? They Ride With Gratitude.
The newest video series released by the Northern Forest Center follows four riders traversing trails and sharing why visitors and fellow riders should ride with gratitude while visiting the nine Bike Borderlands networks – and everywhere they ride.
“These episodes illustrate the principles of the Ride With Gratitude campaign and provide real-life, concrete examples of what it means to live out the movement,” said Maura Adams, the Center’s Director of Community Investment. “Our goal is to raise awareness of the campaign and encourage more people to take the pledge.”
The Bike Borderlands initiative, a collaborative of nine independent trail networks facilitated by the Center, created the Ride With Gratitude campaign to instill a strong code of ethics within the mountain biking community. The campaign calls on riders to respect the gift of mountain biking, care for others, protect nature, and hold each other accountable.
The video series emphasizes that access to trails is dependent on rider behavior, and the mountain biking community holds a unique responsibility to behave in a way that protects access for generations.