The Center worked with staff of the Moosehead Marine Museum to in December 2017 to review its overall marketing program and develop new marketing strategies to increase product sales—particularly tickets for Moosehead Lake tours on the historic steamboat Katahdin.
Built in 1914 by Maine’s famous Bath Iron Works, the Katahdin was used as a towboat to haul booms of logs until 1975, including participating in the nation’s last log drive, after which it was designated a National Historic Landmark. Now entering her second centennial, the 225-passenger Katahdin serves as a primary attraction for visitors to the Moosehead Lake region.
A grant from the Center’s Tourism Innovation Program enabled the Museum to contract with Nancy Marshall Communications, one of Maine’s leading marketing and PR firms, to improve its materials and its ability to share this unique Moosehead experience with visitors.
The Center awarded a matching grant to help Jeremy and Jessica Hargreaves to upgrade the online marketing platform for their tour company Northeast Whitewater and Moose Tours in late 2017. As the only whitewater guide company in the Moosehead area, and the state’s leading “moose tour” provider, Northeast Whitewater & Moose Tours needed to streamline its brand and increase its ability to track client behavior on its online reservation system.
The Tourism Innovation Program grant from the Center enabled Northeast Whitewater to work with Flyte New Media and Arctic Reservations on these and other activities to improve their ability to target high potential clients and increase bookings.
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Across the region, state legislatures are back in session looking to amend or enact legislation that would bring state-wide changes for years or even decades down the road. See what’s top if mind.
Building the New Forest Future is a webinar series that amplifies stories, practices, and lessons from community development, sustainable tourism, and rural economy in the Northern Forest.
The Center is thrilled to announce that redevelopment has begun at the historic Gehring House [...]
The Northern Forest has great gift ideas for the holidays. Our staff has hand-selected gifts they think you’ll love from businesses across the region.
“Telling Your Forest Story” is an online workshop series designed to help you better understand and incorporate your wood-origin story into your business philosophy and marketing messaging.
“Telling Your Forest Story” is an online workshop series designed to help you better understand and incorporate your wood-origin story into your business philosophy and marketing messaging.
